When Mae West declared that too much of a good thing could be wonderful, I don't think she was referring to advertising. There's a need to balance bottom line revenue goals with content experiences viewers can enjoy.
It’s time to redefine business models to fit the mold of today’s technology. We believe if you build something truly innovative, something that adds meaningful value to the market, you should bet on yourself and the product you built.
Second screen. Multi-platform. Cross-channel. Too many screens simultaneously, means distraction and more work for your audience. For publishers, it means significant marketing and development costs and huge risks of a boom or bust campaign. Will it be a value added experience for consumers? Or another distraction leading to loss of audience?
Multipop LLC today announced the launch of the first browser-based interactive video platform for mobile phones. Multipop enables content producers, publishers and marketers to transform their video with interactive content without disrupting the viewing experience. Now, that same interactive content will be available on smartphones and mobile devices with just a browser.
The trend of the marketplace is TV everywhere. What they are really talking about is mobile phone usage and over-the-top (OTT), the ability create content networks that skip cable operators and go directly to consumers. The audience using those devices are expecting engagement. Check that - they crave it!
Humor hub Funny or Die is adding new ways to monetize its content and advertiser buys through a partnership with interactive video tech firm Multipop, a platform that allows publishers and marketers to transform their video with interactive content without disrupting the viewing experience.
We designed the Multipop platform to help publishers solve the existing problems of creating interactive content across multiple devices.
F#CK Pre-Roll, there's a better way!
If you’re a brand making great promotional videos that showcase your products, the only thing better would be if customers could immediately click somewhere to make purchases or learn more. Multipop is making that possible, and it now has $2 million in new funding from an unnamed angelinvestor, it announced today.
Multipop, the innovative video platform that takes any video and adds engaging content extensions, commerce and new advertising opportunities in minutes, has been tapped by fashion house alice + olivia by Stacey Bendet to add interactivity to their fall 2014 fashion video efforts.
Multipop, a digital video platform that enables publishers and advertisers to create proprietary video players with an array of interactive features, has unveiled a new integrated video player that is compatible with most major online video formats.
Compression Athletic Gear Maker TITIN Strengthens Video Efforts With New Multipop Integrated Video Player
New York, New York (PRWEB) October 08, 2014
Compression athletic gear maker TITIN has tapped Multipop to use its new integrated video player, which adds engaging content extensions, commerce and social elements to its digital videos.
"Multipop's new integrated player allows us to educate customers on our product while also providing an excellent platform to drive sales and shares,” said Director of Athlete Integration and Marketing for TITIN Inc. Scott Hakim. “It’s a fantastic tool."
The Atlanta-based company is one of the first companies to adopt Multipop’s new patent-pending integrated video player. The new player enables users to utilize Multipop’s technology anywhere the video is embedded, be it from YouTube, Vimeo, or on the client’s own player. In minutes, Multipop enables anyone to create new advertising opportunities, commerce, content extensions, and voting with any video footage without interrupting the viewing experience.
"Multipop's new integrated player allows us to educate customers on our product while also providing an excellent platform to drive sales and shares,” said Director of Athlete Integration and Marketing for TITIN Inc. Scott Hakim. “It’s a fantastic tool that only seems to get better with time."
Read Madeline C. Andre's article at InternetRetailer covering Alice & Olivia's use of Multipop:
Apparel brand Alice + Olivia displays two videos on its site using Multipop’s interactive video player. There are no overlays or pop-ups obscuring the video; instead shopping and social links appear on the sides, and can be changed.
Multipop CEO Josh Lamb was interviewed by Eric Sass at MediaPost for this article:
“When your business model for video is based on YouTube, what happens if YouTube shuts down today, and you don’t know who your audience is, or have their data? You really don’t have a strategy.” Citing an example from another social giant (guess who) he added: “Zynga should have been a huge warning sign for anyone who’s dependent on a third party distribution platform like that.”
In April 2014, Multipop became a finalist in the MIPCube Lab for startups. CEO Josh Lamb presented to a packed house of TV and video industry professionals at the heart of the leading content market worldwide, MIPTV in Cannes, France. You can watch his presentation above.