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Best Practices

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Higher Revenues Without Pre-Roll

It sounds impossible.  Higher revenues without pre-roll, a better user experience, increased profitability.  Not only is it possible, we think it's the next evolution of digital video ad sales.  The strategy is based on the idea of creating an engaging, interactive platform, featuring advertising and brand integrations that add value to the experience.  

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Will My Video Player Work with Multipop?

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Will My Video Player Work with Multipop?

Getting started with Multipop starts with understanding how we work with your existing video player.  Multipop's interactive video platform works alongside your video player; it doesn't replace it.  Read on to learn which video player's we support and how we work with custom platforms.

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Multipop Embedding Tips & Tricks

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Multipop Embedding Tips & Tricks

This is a quick overview of the various ways you can embed a Multipop video, and when it might make sense to apply each option. Let's start with two concepts: embed style and embed size. If you'd like the short story, embedding in overlay style and responsive size is best for most scenarios, but read on to understand more.

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Introducing Multipop Ad Units, a.k.a. The World’s First Annoyance-Free Video Ads

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Introducing Multipop Ad Units, a.k.a. The World’s First Annoyance-Free Video Ads

Any video you watch is likely to have some type of advertising before it, on it, or around it.  It's a necessary evil.  In order for publishers to bring you great content, they have to pay the bills.  Advertising is the way to do it.  C'est la vie.  The question becomes:  how do you serve ads in a way that drives value for advertisers but doesn't annoy (more than necessary) viewers.

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What Acura Got Wrong in its Branded Partnership with Crackle

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What Acura Got Wrong in its Branded Partnership with Crackle

When you're taking the leap into branded partnerships, it makes sense to look holistically at the entire partnership and see how and where you integrate your brand into the content.  There are good and bad ways to do it.  Here, I'll explore Acura's sponsorship of Comedians in Cars Getting Coffee on Crackle.

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Stop trying to make everyone use every device at once!

Second screen. Multi-platform.  Cross-channel.  Too many screens simultaneously, means distraction and more work for your audience. For publishers, it means significant marketing and development costs and huge risks of a boom or bust campaign. Will it be a value added experience for consumers? Or another distraction leading to loss of audience?

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