Any video you watch is likely to have some type of advertising before it, on it, or around it. It's a necessary evil. In order for publishers to bring you great content, they have to pay the bills. Advertising is the way to do it. C'est la vie. The question becomes: how do you serve ads in a way that drives value for advertisers but doesn't annoy (more than necessary) viewers.
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It’s time to redefine business models to fit the mold of today’s technology. We believe if you build something truly innovative, something that adds meaningful value to the market, you should bet on yourself and the product you built.
The trend of the marketplace is TV everywhere. What they are really talking about is mobile phone usage and over-the-top (OTT), the ability create content networks that skip cable operators and go directly to consumers. The audience using those devices are expecting engagement. Check that - they crave it!