Viewing entries tagged
video

Introducing Multipop Ad Units, a.k.a. The World’s First Annoyance-Free Video Ads

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Introducing Multipop Ad Units, a.k.a. The World’s First Annoyance-Free Video Ads

Any video you watch is likely to have some type of advertising before it, on it, or around it.  It's a necessary evil.  In order for publishers to bring you great content, they have to pay the bills.  Advertising is the way to do it.  C'est la vie.  The question becomes:  how do you serve ads in a way that drives value for advertisers but doesn't annoy (more than necessary) viewers.

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The Beginning of Mobile Interaction

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The Beginning of Mobile Interaction

The trend of the marketplace is TV everywhere.  What they are really talking about is mobile phone usage and over-the-top (OTT), the ability create content networks that skip cable operators and go directly to  consumers. The audience using those devices are expecting engagement.  Check that - they crave it!

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