We’re approaching a tipping point where the rule of content as autocratic king is nearing its end. Not to say that content won’t continue to rule, but I think we’re going to see a more democratic approach to consumption, where there will be more voices at the table.
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This is a quick overview of the various ways you can embed a Multipop video, and when it might make sense to apply each option. Let's start with two concepts: embed style and embed size. If you'd like the short story, embedding in overlay style and responsive size is best for most scenarios, but read on to understand more.
The trend of the marketplace is TV everywhere. What they are really talking about is mobile phone usage and over-the-top (OTT), the ability create content networks that skip cable operators and go directly to consumers. The audience using those devices are expecting engagement. Check that - they crave it!