It sounds impossible. Higher revenues without pre-roll, a better user experience, increased profitability. Not only is it possible, we think it's the next evolution of digital video ad sales. The strategy is based on the idea of creating an engaging, interactive platform, featuring advertising and brand integrations that add value to the experience.
Viewing entries tagged
Humor hub Funny or Die is adding new ways to monetize its content and advertiser buys through a partnership with interactive video tech firm Multipop, a platform that allows publishers and marketers to transform their video with interactive content without disrupting the viewing experience.