We’re approaching a tipping point where the rule of content as autocratic king is nearing its end. Not to say that content won’t continue to rule, but I think we’re going to see a more democratic approach to consumption, where there will be more voices at the table.
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Sports teams and leagues have a big head start on the digital channels coming of age in today's new media universe. However, many lessons can be learned from the dozens of rights deals negotiated over the past several decades. For long-term growth, MCNs need only look to sports for guidance.