Viewing entries tagged
interactive video

The Reign of Content as King is Under Siege

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The Reign of Content as King is Under Siege

We’re approaching a tipping point where the rule of content as autocratic king is nearing its end.  Not to say that content won’t continue to rule, but I think we’re going to see a more democratic approach to consumption, where there will be more voices at the table.

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We Believe the Future of Interactive Video is Bright

We don’t believe that the vision of big, immersive, interactive video experiences is dead.  In fact, Multipop is bullish on the market.  We think the market is ripe for someone to come forward and bring an interactive, entertaining solution that works across all devices, adds value to the viewing experience, and supports brand partners.  

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Introducing Multipop Video Channels

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Introducing Multipop Video Channels

After you have struck a syndication deal for your video content, automating the process of the posting and distributing is critical.  Who wants to manually add videos?  The next trick is automating the syndication of interactive video content to third party sites.  Once again the Multipop development team has come up with a solution:  Multipop Channels.  We think you'll want to check it out.

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Higher Revenues Without Pre-Roll

It sounds impossible.  Higher revenues without pre-roll, a better user experience, increased profitability.  Not only is it possible, we think it's the next evolution of digital video ad sales.  The strategy is based on the idea of creating an engaging, interactive platform, featuring advertising and brand integrations that add value to the experience.  

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Multipop Embedding Tips & Tricks

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Multipop Embedding Tips & Tricks

This is a quick overview of the various ways you can embed a Multipop video, and when it might make sense to apply each option. Let's start with two concepts: embed style and embed size. If you'd like the short story, embedding in overlay style and responsive size is best for most scenarios, but read on to understand more.

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Introducing Multipop Ad Units, a.k.a. The World’s First Annoyance-Free Video Ads

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Introducing Multipop Ad Units, a.k.a. The World’s First Annoyance-Free Video Ads

Any video you watch is likely to have some type of advertising before it, on it, or around it.  It's a necessary evil.  In order for publishers to bring you great content, they have to pay the bills.  Advertising is the way to do it.  C'est la vie.  The question becomes:  how do you serve ads in a way that drives value for advertisers but doesn't annoy (more than necessary) viewers.

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What Acura Got Wrong in its Branded Partnership with Crackle

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What Acura Got Wrong in its Branded Partnership with Crackle

When you're taking the leap into branded partnerships, it makes sense to look holistically at the entire partnership and see how and where you integrate your brand into the content.  There are good and bad ways to do it.  Here, I'll explore Acura's sponsorship of Comedians in Cars Getting Coffee on Crackle.

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Advertising for the New Digital Age

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Advertising for the New Digital Age

When Mae West declared that too much of a good thing could be wonderful, I don't think she was referring to advertising.  There's a need to balance bottom line revenue goals with content experiences viewers can enjoy.

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Stop trying to make everyone use every device at once!

Second screen. Multi-platform.  Cross-channel.  Too many screens simultaneously, means distraction and more work for your audience. For publishers, it means significant marketing and development costs and huge risks of a boom or bust campaign. Will it be a value added experience for consumers? Or another distraction leading to loss of audience?

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