Instagram recently announced 30-second video takeovers as part of their expanding advertising inventory. With a young and savvy audience, and a social network with a ton of power, why resort to such old methods which infuriate their audience?
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We’re approaching a tipping point where the rule of content as autocratic king is nearing its end. Not to say that content won’t continue to rule, but I think we’re going to see a more democratic approach to consumption, where there will be more voices at the table.
We don’t believe that the vision of big, immersive, interactive video experiences is dead. In fact, Multipop is bullish on the market. We think the market is ripe for someone to come forward and bring an interactive, entertaining solution that works across all devices, adds value to the viewing experience, and supports brand partners.
This is a quick overview of the various ways you can embed a Multipop video, and when it might make sense to apply each option. Let's start with two concepts: embed style and embed size. If you'd like the short story, embedding in overlay style and responsive size is best for most scenarios, but read on to understand more.
Integrating Multipop with Google Analytics is simple and easy. Read on to learn how to make sure that all your digital analytics are working together.
If you are a brand spending your marketing dollars on digital advertising, you really have to wonder what you get for your money.