Viewing entries tagged
digital strategy

The Reign of Content as King is Under Siege

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The Reign of Content as King is Under Siege

We’re approaching a tipping point where the rule of content as autocratic king is nearing its end.  Not to say that content won’t continue to rule, but I think we’re going to see a more democratic approach to consumption, where there will be more voices at the table.

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Higher Revenues Without Pre-Roll

It sounds impossible.  Higher revenues without pre-roll, a better user experience, increased profitability.  Not only is it possible, we think it's the next evolution of digital video ad sales.  The strategy is based on the idea of creating an engaging, interactive platform, featuring advertising and brand integrations that add value to the experience.  

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What MCNs Can Learn From Sports' Media Strategies

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What MCNs Can Learn From Sports' Media Strategies

Sports teams and leagues have a big head start on the digital channels coming of age in today's new media universe.  However, many lessons can be learned from the dozens of rights deals negotiated over the past several decades.  For long-term growth, MCNs need only look to sports for guidance.

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