Viewing entries tagged
brand integration

What Acura Got Wrong in its Branded Partnership with Crackle

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What Acura Got Wrong in its Branded Partnership with Crackle

When you're taking the leap into branded partnerships, it makes sense to look holistically at the entire partnership and see how and where you integrate your brand into the content.  There are good and bad ways to do it.  Here, I'll explore Acura's sponsorship of Comedians in Cars Getting Coffee on Crackle.

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