It's not often that consumer's needs are on part with that of the business, but several courageous publisher's did just that. Attitudes are changing towards the balance between revenue generation and the user experience. It's about time.
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Instagram recently announced 30-second video takeovers as part of their expanding advertising inventory. With a young and savvy audience, and a social network with a ton of power, why resort to such old methods which infuriate their audience?
We don’t believe that the vision of big, immersive, interactive video experiences is dead. In fact, Multipop is bullish on the market. We think the market is ripe for someone to come forward and bring an interactive, entertaining solution that works across all devices, adds value to the viewing experience, and supports brand partners.
It sounds impossible. Higher revenues without pre-roll, a better user experience, increased profitability. Not only is it possible, we think it's the next evolution of digital video ad sales. The strategy is based on the idea of creating an engaging, interactive platform, featuring advertising and brand integrations that add value to the experience.
Sports teams and leagues have a big head start on the digital channels coming of age in today's new media universe. However, many lessons can be learned from the dozens of rights deals negotiated over the past several decades. For long-term growth, MCNs need only look to sports for guidance.
Any video you watch is likely to have some type of advertising before it, on it, or around it. It's a necessary evil. In order for publishers to bring you great content, they have to pay the bills. Advertising is the way to do it. C'est la vie. The question becomes: how do you serve ads in a way that drives value for advertisers but doesn't annoy (more than necessary) viewers.
This week Pinterest unveiled its new video-like ad platform and new pricing model. Read my take on the new platform and how I think they could have done better.
When you're taking the leap into branded partnerships, it makes sense to look holistically at the entire partnership and see how and where you integrate your brand into the content. There are good and bad ways to do it. Here, I'll explore Acura's sponsorship of Comedians in Cars Getting Coffee on Crackle.
If you are a brand spending your marketing dollars on digital advertising, you really have to wonder what you get for your money.
Why do brands and publishers insist on overlaying videos with hot spots and overlays? They’re a constant distraction and give interactive content a bad name.
When Mae West declared that too much of a good thing could be wonderful, I don't think she was referring to advertising. There's a need to balance bottom line revenue goals with content experiences viewers can enjoy.
Humor hub Funny or Die is adding new ways to monetize its content and advertiser buys through a partnership with interactive video tech firm Multipop, a platform that allows publishers and marketers to transform their video with interactive content without disrupting the viewing experience.