We don’t believe that the vision of big, immersive, interactive video experiences is dead. In fact, Multipop is bullish on the market. We think the market is ripe for someone to come forward and bring an interactive, entertaining solution that works across all devices, adds value to the viewing experience, and supports brand partners.
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The trend of the marketplace is TV everywhere. What they are really talking about is mobile phone usage and over-the-top (OTT), the ability create content networks that skip cable operators and go directly to consumers. The audience using those devices are expecting engagement. Check that - they crave it!