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Second Screen

Advertising for the New Digital Age

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Advertising for the New Digital Age

When Mae West declared that too much of a good thing could be wonderful, I don't think she was referring to advertising.  There's a need to balance bottom line revenue goals with content experiences viewers can enjoy.

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Stop trying to make everyone use every device at once!

Second screen. Multi-platform.  Cross-channel.  Too many screens simultaneously, means distraction and more work for your audience. For publishers, it means significant marketing and development costs and huge risks of a boom or bust campaign. Will it be a value added experience for consumers? Or another distraction leading to loss of audience?

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