Check out this great mention of Multipop from MediaPost!

Humor hub Funny or Die is adding new ways to monetize its content and advertiser buys through a partnership with interactive video tech firm Multipop, a platform that allows publishers and marketers to transform their video with interactive content without disrupting the viewing experience.

Funny or Die will use Multipop’s video platform to expand its advertising and brand integration opportunities, enabling more high-visibility placements for its ad partners, the partners said.

Read the full article on the MediaPost website