Humor hub Funny or Die is adding new ways to monetize its content and advertiser buys through a partnership with interactive video tech firm Multipop, a platform that allows publishers and marketers to transform their video with interactive content without disrupting the viewing experience.
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Read Madeline C. Andre's article at InternetRetailer covering Alice & Olivia's use of Multipop:
Apparel brand Alice + Olivia displays two videos on its site using Multipop’s interactive video player. There are no overlays or pop-ups obscuring the video; instead shopping and social links appear on the sides, and can be changed.
Multipop CEO Josh Lamb was interviewed by Eric Sass at MediaPost for this article:
“When your business model for video is based on YouTube, what happens if YouTube shuts down today, and you don’t know who your audience is, or have their data? You really don’t have a strategy.” Citing an example from another social giant (guess who) he added: “Zynga should have been a huge warning sign for anyone who’s dependent on a third party distribution platform like that.”