Advertising for the New Digital Age

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Advertising for the New Digital Age

When Mae West declared that too much of a good thing could be wonderful, I don't think she was referring to advertising.  There's a need to balance bottom line revenue goals with content experiences viewers can enjoy.

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Stop trying to make everyone use every device at once!

Second screen. Multi-platform.  Cross-channel.  Too many screens simultaneously, means distraction and more work for your audience. For publishers, it means significant marketing and development costs and huge risks of a boom or bust campaign. Will it be a value added experience for consumers? Or another distraction leading to loss of audience?

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The Beginning of Mobile Interaction

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The Beginning of Mobile Interaction

The trend of the marketplace is TV everywhere.  What they are really talking about is mobile phone usage and over-the-top (OTT), the ability create content networks that skip cable operators and go directly to  consumers. The audience using those devices are expecting engagement.  Check that - they crave it!

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Multipop Unveils New Video Player

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Multipop Unveils New Video Player

Multipop, a digital video platform that enables publishers and advertisers to create proprietary video players with an array of interactive features, has unveiled a new integrated video player that is compatible with most major online video formats. 

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Compression Athletic Gear Maker TITIN Strengthens Video Efforts With New Multipop Integrated Video Player

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Compression Athletic Gear Maker TITIN Strengthens Video Efforts With New Multipop Integrated Video Player

New York, New York (PRWEB) October 08, 2014

Compression athletic gear maker TITIN has tapped Multipop to use its new integrated video player, which adds engaging content extensions, commerce and social elements to its digital videos.

"Multipop's new integrated player allows us to educate customers on our product while also providing an excellent platform to drive sales and shares,” said Director of Athlete Integration and Marketing for TITIN Inc. Scott Hakim. “It’s a fantastic tool."

The Atlanta-based company is one of the first companies to adopt Multipop’s new patent-pending integrated video player. The new player enables users to utilize Multipop’s technology anywhere the video is embedded, be it from YouTube, Vimeo, or on the client’s own player. In minutes, Multipop enables anyone to create new advertising opportunities, commerce, content extensions, and voting with any video footage without interrupting the viewing experience.

"Multipop's new integrated player allows us to educate customers on our product while also providing an excellent platform to drive sales and shares,” said Director of Athlete Integration and Marketing for TITIN Inc. Scott Hakim. “It’s a fantastic tool that only seems to get better with time."

The video can be seen at www.titintech.com as well as on Multipop’s site at www.getmultipop.com.

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Don't Let YouTube Own Your Audience

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Don't Let YouTube Own Your Audience

Multipop CEO Josh Lamb was interviewed by Eric Sass at MediaPost for this article:

“When your business model for video is based on YouTube, what happens if YouTube shuts down today, and you don’t know who your audience is, or have their data? You really don’t have a strategy.” Citing an example from another social giant (guess who) he added: “Zynga should have been a huge warning sign for anyone who’s dependent on a third party distribution platform like that.”

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WATCH: CEO Josh Lamb at the MIPCube Lab 2014!

In April 2014, Multipop became a finalist in the MIPCube Lab for startups. CEO Josh Lamb presented to a packed house of TV and video industry professionals at the heart of the leading content market worldwide, MIPTV in Cannes, France. You can watch his presentation above.

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