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Perspectives

The Reign of Content as King is Under Siege

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The Reign of Content as King is Under Siege

We’re approaching a tipping point where the rule of content as autocratic king is nearing its end.  Not to say that content won’t continue to rule, but I think we’re going to see a more democratic approach to consumption, where there will be more voices at the table.

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We Believe the Future of Interactive Video is Bright

We don’t believe that the vision of big, immersive, interactive video experiences is dead.  In fact, Multipop is bullish on the market.  We think the market is ripe for someone to come forward and bring an interactive, entertaining solution that works across all devices, adds value to the viewing experience, and supports brand partners.  

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What MCNs Can Learn From Sports' Media Strategies

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What MCNs Can Learn From Sports' Media Strategies

Sports teams and leagues have a big head start on the digital channels coming of age in today's new media universe.  However, many lessons can be learned from the dozens of rights deals negotiated over the past several decades.  For long-term growth, MCNs need only look to sports for guidance.

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What Acura Got Wrong in its Branded Partnership with Crackle

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What Acura Got Wrong in its Branded Partnership with Crackle

When you're taking the leap into branded partnerships, it makes sense to look holistically at the entire partnership and see how and where you integrate your brand into the content.  There are good and bad ways to do it.  Here, I'll explore Acura's sponsorship of Comedians in Cars Getting Coffee on Crackle.

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Advertising for the New Digital Age

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Advertising for the New Digital Age

When Mae West declared that too much of a good thing could be wonderful, I don't think she was referring to advertising.  There's a need to balance bottom line revenue goals with content experiences viewers can enjoy.

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