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From the CEO

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Higher Revenues Without Pre-Roll

It sounds impossible.  Higher revenues without pre-roll, a better user experience, increased profitability.  Not only is it possible, we think it's the next evolution of digital video ad sales.  The strategy is based on the idea of creating an engaging, interactive platform, featuring advertising and brand integrations that add value to the experience.  

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Advertising for the New Digital Age

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Advertising for the New Digital Age

When Mae West declared that too much of a good thing could be wonderful, I don't think she was referring to advertising.  There's a need to balance bottom line revenue goals with content experiences viewers can enjoy.

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Stop trying to make everyone use every device at once!

Second screen. Multi-platform.  Cross-channel.  Too many screens simultaneously, means distraction and more work for your audience. For publishers, it means significant marketing and development costs and huge risks of a boom or bust campaign. Will it be a value added experience for consumers? Or another distraction leading to loss of audience?

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The Beginning of Mobile Interaction

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The Beginning of Mobile Interaction

The trend of the marketplace is TV everywhere.  What they are really talking about is mobile phone usage and over-the-top (OTT), the ability create content networks that skip cable operators and go directly to  consumers. The audience using those devices are expecting engagement.  Check that - they crave it!

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