Did you know you can feed your own Google Analytics account with data from Multipop? Well, you can, and it's easy. To set it up, sign in to your Multipop account, then go to Account Settings / Video API. Then enter your Google tracking code and save changes.
Once you do this, each Multipop video will appear as a "page" in your analytics account. A "page view" will be recorded each time someone plays the video. So effectively, you'll see a count of playbacks. If the video is not played, nothing is recorded.
To see your data, navigate to the All Pages views under Behavior. You can switch between viewing URLs (Page) and titles (Page Title) within this view. Multipop video playbacks are shown and ranked side by side with your own pages. Easy!