If you’re familiar with Multipop or have read our blog, you may share our distaste for pre-roll video ads. You know the ones: “you can skip this ad in 3 seconds”. Or its evil sibling, the popups that obscure the video and force you to click a tiny little “x” to dismiss.

Today we announce a new way to monetize video that works for everyone. Multipop Ad Units are a very simple (and perhaps obvious) idea: show the ads below the video. No interruptions. No waiting. No overlays.

The publisher can earn revenue for impressions and click-throughs, and the audience gets to see the ads without being annoyed. Plus the ads can be mixed in with interactive content the viewer will definitely care about. Winning all around.

The feature works by integrating with popular ad servers such as Google AdSense and DoubleClick for Publishers. Ads are placed automatically without the need to go sell the space directly to advertisers. The publisher holds the ad server account, so earns the revenue directly. Multipop just provides an easy way to insert the ads into the video.

Viewer Experience

Here’s what it looks like to the viewer. Note the ads interspersed with other interactive content such as voting and fun facts:

Publisher Experience - Google AdSense

Create the Ad Unit

First, you’ll need an AdSense account. Within the account:

1. Set up a “Responsive” ad unit (this lets the ad adjust its size to fit the video player)
2. Copy the Ad Code

Use the Ad Unit in Multipop

Then back in Multipop, set up a content item to represent the ad unit:

1. Choose the “Ad Unit” type
2. Set the Server to "AdSense"
3. Paste the Ad Code
4. Place the ad onto the video timeline

Publisher Experience - DoubleClick for Publishers (DFP)

Create the Ad Unit

First, you’ll need an DFP account. Within the account:

1. Set up a “Fixed Size” ad unit, adding the following to the list of sizes (this lets Multipop choose the best size to fit the player):

  • 970 x 90
  • 728 x 90
  • 468 x 60
  • 320 x 50
  • 336 x 280
  • 300 x 250
  • 250 x 250
  • 200 x 200
  • 180 x 150

2. Generate a Google Publisher Tag with the default options
3. Copy the Document Body Ad Units code

Use the Ad Unit in Multipop

Then back in Multipop, set up a content item to represent the ad unit:

1. Choose the “Ad Unit” type
2. Set the Server to "DoubleClick for Publishers"
3. Paste the Ad Code
4. Place the ad onto the video timeline

Tips

You can repeat the same content ad unit throughout the video. A best practice is to limit ads to about 25% of the total interactive content items. This provides a good balance between ads and content directly related to the video.

You can also use the same content ad unit across videos in your library. In other words, you only need to do the AdSense setup once. Easy!

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