Multipop CEO Josh Lamb was interviewed by Eric Sass at MediaPost for this article:

“When your business model for video is based on YouTube, what happens if YouTube shuts down today, and you don’t know who your audience is, or have their data? You really don’t have a strategy.” Citing an example from another social giant (guess who) he added: “Zynga should have been a huge warning sign for anyone who’s dependent on a third party distribution platform like that.”

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