November 13, 2014 09:03 AM Eastern Standard Time

NEW YORK--(BUSINESS WIRE)--Multipop, the innovative video platform that takes any video and adds engaging content extensions, commerce and new advertising opportunities in minutes, has been tapped by fashion house alice + olivia by Stacey Bendet to add interactivity to their fall 2014 fashion video efforts. The brand video can be found at http://go.getmultipop.com/play/653 as well as on the alice + olivia website athttp://www.aliceandolivia.com/new-arrivals.html.

“Making our videos an interactive experience is important for our brand as we strive to be more fully integrated into our customers’ lives.”

alice + olivia utilized ‘Multipop’ for its Fall 2014 line video by adding social features and the easy ability to see-click-buy right from the video. In minutes, Multipop transformed the alice + olivia fall video content into a fully interactive online experience. Viewers now have the ability to shop via the video, as well as comment on Facebook and live tweet within a singular integrated experience.

On previous a+o efforts utilizing Multipop, videos consistently drove over a 30% click through rate and a minimum of two views per unique visitor, with consumers engaging with the platform three times more than the running time of the actual video.

“We as a brand are always looking for opportunities in the digital space to innovate and lead as we know our consumers are spending increasing amounts of their time there. With Fall 2014 we are once again building on our previous success with Multipop, which allows us to make a deeper connection with our customers,” said CEO and founder of alice + olivia Stacey Bendet. “Making our videos an interactive experience is important for our brand as we strive to be more fully integrated into our customers’ lives.”

ABOUT MULTIPOP

Multipop is disrupting and evolving the digital video content experience by developing the first truly scalable interactive video platform. The interactive video player can add engaging content extensions, commerce and new advertising opportunities to any video in minutes. Multipop is working with such brands as Kmart, alice + olivia, Funny or Die and the Discovery Network. For more info see www.getmultipop.com.

ABOUT ALICE + OLIVIA BY STACEY BENDET

Launched in 2002, alice + olivia by Stacey Bendet is a brand that allows customers to express their personal style. With clothing that juxtaposes the whimsical and flirty with the sexy and sophisticated, a+o epitomizes the personality and perspective of its founder, Stacey Bendet. The brand was born from Stacey’s personal quest to create the perfect pair of pants, and has since grown into a full lifestyle collection including ready-to-wear, gowns, shoes, tech accessories and a newly launched collection of handbags. The brand is a Hollywood favorite with celebrity fans including Gwyneth Paltrow, Katy Perry, Drew Barrymore and Solange Knowles. alice + olivia by Stacey Bendet is available at the brand’s free-standing boutiques located in New York, California, Chicago, Connecticut, Hong Kong, Tokyo, Kuwait, Dubai and at aliceandolivia.com, and at over 800 select department and specialty stores worldwide, including Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Lane Crawford, Isetan, Hankyu, Harvey Nichols, Harrods and Galeries Lafayette, as well as prominent web retailers including Net-a-Porter and Shopbop. For more information:www.aliceandolivia.com.

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