About


Multipop is disrupting the digital video experience by building the first truly scalable interactive video platform.

Multipop - Driving Video Forward

Multipop is disrupting the digital video experience by building the first truly scalable content distribution platform. Multipop lets anyone monetize video in minutes by  adding engaging commerce, content extensions and new advertising opportunities to any video in minutes. This drives deeper engagement and monetization opportunities around existing or new digital video content and rich media placements.

Josh Lamb

CEO & Founder

Lamb has proven himself a business innovator, bringing a fresh vision and bold approach to industry leaders such as Frito Lay and Robert Half International.

In 2009, Lamb co-founded The Shadow Gang, a transmedia company built to develop an original experience called BZRK in partnership with best-selling author Michael Grant and Egmont Publishing. With the sales of foreign book rights in over 14 countries, and movie option rights to Sony Pictures within a year of fruition, and prior to the mainstream book launch, Lamb proved that a multi-platform narrative experience could help build an audience and global reach.

That experience led Lamb and CTO, Steve Harshbarger to develop Multipop. Built with content creators and their publishers at the core, Multipop delivers interactive videos across virtually any platform. Quickly add a variety of content items like merchandise, advertising, commentary and voting, all without disrupting the core experience. His goal: help producers deliver effective money making content and a great user experience to the audience so everyone can win!

Steve Harshbarger

CTO & Partner

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Invention is the cornerstone of Steve Harshbarger's distinguished career in software development. As CTO at Multipop, he is defining the new intersection of technology and storytelling through development of the Multipop interactive video platform.

Always up for breaking new ground, Harshbarger is known for pushing the "many hats" concept to the limit. Equal parts product visionary, software architect, user experience advocate, agile development manager, technical mentor, writer and occasional hands-on coder, he innovates and delivers with remarkable speed. 

In the startup world, Harshbarger made his mark developing the Galahad transmedia platform, the VizzVox instant media production service and the PRIMARQ crowdfunding platform. He began his career at KPMG Consulting, then joined Plural where he built two successful software development consulting practices from the ground up in Washington, DC and San Francisco. Connect with him on LinkedIn.

Multipop Advisory Board

Comprised of leaders in retail, entertainment, advertising, and digital media, the Advisory Board has played a key role in Multipop’s early growth. Their collective expertise, endorsement, and support have helped us break new ground in interactive video.

Nick Ruma
Vice President, Ad Operations and Business Operations
Funny or Die
View Nick’s LinkedIn profile

David B. Williams
Maker Studios
View David’s LinkedIn profile

Stacey Bendet Eisner
Founder & CEO
Alice + Olivia
Read Stacey’s Story

Brian Maloney
Founder & CEO
CUSP NYC
View Brian’s LinkedIn profile