When Mae West declared that too much of a good thing could be wonderful, I don't think she was referring to advertising. There's a need to balance bottom line revenue goals with content experiences viewers can enjoy.
It’s time to redefine business models to fit the mold of today’s technology. We believe if you build something truly innovative, something that adds meaningful value to the market, you should bet on yourself and the product you built.
Second screen. Multi-platform. Cross-channel. Too many screens simultaneously, means distraction and more work for your audience. For publishers, it means significant marketing and development costs and huge risks of a boom or bust campaign. Will it be a value added experience for consumers? Or another distraction leading to loss of audience?
Multipop LLC today announced the launch of the first browser-based interactive video platform for mobile phones. Multipop enables content producers, publishers and marketers to transform their video with interactive content without disrupting the viewing experience. Now, that same interactive content will be available on smartphones and mobile devices with just a browser.
The trend of the marketplace is TV everywhere. What they are really talking about is mobile phone usage and over-the-top (OTT), the ability create content networks that skip cable operators and go directly to consumers. The audience using those devices are expecting engagement. Check that - they crave it!