Multipop LLC today announced the launch of the first browser-based interactive video platform for mobile phones. Multipop enables content producers, publishers and marketers to transform their video with interactive content without disrupting the viewing experience. Now, that same interactive content will be available on smartphones and mobile devices with just a browser.
The trend of the marketplace is TV everywhere. What they are really talking about is mobile phone usage and over-the-top (OTT), the ability create content networks that skip cable operators and go directly to consumers. The audience using those devices are expecting engagement. Check that - they crave it!
Humor hub Funny or Die is adding new ways to monetize its content and advertiser buys through a partnership with interactive video tech firm Multipop, a platform that allows publishers and marketers to transform their video with interactive content without disrupting the viewing experience.
If you’re a brand making great promotional videos that showcase your products, the only thing better would be if customers could immediately click somewhere to make purchases or learn more. Multipop is making that possible, and it now has $2 million in new funding from an unnamed angelinvestor, it announced today.